Effects

Choice cuts from Winter NAMM

Choice cuts from Winter NAMM

THE GREAT NAMM Booth Shuffle was in high gear at this year’s Winter NAMM show in Anaheim. A new addition to the Anaheim Convention Center meant the organizers could experiment with lumping like brands and instruments in the same area with one another.  more...
Run, Rabbit, Run

Run, Rabbit, Run

AT THE NAMM show last January, Safia Harrison of Rabbit Hole FX had a pedalboard set-up showcasing the brand’s first three pedals as part of the traveling Stompbox Exhibit. Eager to show off the latest Rabbit Hole offerings, she stood front and center, ready to talk gear and walk any interested parties through the functionality of the Chasomic fuzz, Analog Phaser and A ‘Merkin fuzz. Then something she did not expect to happen, happened.  more...
Mojotone on the move

Mojotone on the move

ON THE DAY of our visit, the headquarters of leading music equipment manufacturer and supplier Mojotone was abuzz with the normal activity of a Wednesday morning. The crew of 50-plus staff at the Burgaw, North Carolina facility was fulfilling orders, milling cabinets, wiring pickups — all the things they would be doing any other work day. But there was something different happening as well. Boxes lined a few of the main building corridors and inventory was being palleted, wrapped and readied. Readied for the big move.  more...
Alexander Pedals aims for growth

Alexander Pedals aims for growth

MATTHEW FARROW has navigated these waters before. Back in the early 2000s, he was the circuit jockey behind Pharaoh Amps, which among other things had a successful run of pedal releases. So much so, that Farrow quit his day job to devote his full attention to his MI business. Pharaoh was a one-man shop in Raleigh that produced stomps like the Class A Boost, Jubilee Silver Overdrive and the Echo Jr. He was 24 years old.  more...
Summer NAMM attracts healthy crowd

Summer NAMM attracts healthy crowd

THE NATIONAL Association of Music Merchants’ (NAMM) summer soiree looks to be regaining its former footing after several years of softening attendance prior to its moving to the new Music City Center in 2015. According to the organizers, Summer NAMM welcomed 14,284 industry members to the show, a 2% increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015.  more...
Sweetwater’s annual ‘fest of fun!

Sweetwater’s annual ‘fest of fun!

WEATHER threatened for most of the 16th annual Sweetwater GearFest, but it was only the earliest arrivals on Day One that caught the brunt of some nasty storms that rumbled through the Greater Fort Wayne, IN area. After the morning deluge, the clouds broke up a bit and thousands turned out for what has become one of the go-to MI-centric events in the US.  more...