Annual Nashville gear gathering continues growth
THE NATIONAL Association of Music Merchants’ (NAMM) summer soiree looks to be regaining its former footing after several years of softening attendance prior to its moving to the new Music City Center in 2015. According to the organizers, Summer NAMM welcomed 14,284 industry members to the show, a 2% increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015.
The show counted 1,650 brands presented by 505 total exhibitors, comparable to 2016, but representing a 2% increase over 2015. Exhibitors included a dynamic mix of top-name makers in traditional MI including Fender, Gibson, Sabian, Peavy, Fishman, Martin, Eventide, Gator Cases, Hal Leonard, Gretsch, Boss, Yamaha, D’Addario, and a variety of pro audio companies were also on-hand including Avid, IK Multimedia, CAD Audio, Casio, PreSonus, Neutrik, Rupert Neve Designs, and many more.
“The pace of change is accelerating, and with it, never has it been more critical to long-term business success to work on your business rather than in it,” said Joe Lamond, NAMM president and CEO. “The three days of Summer NAMM offered our valued members the tools needed to nurture and grow their businesses through opportunities to cultivate new relationships, reaffirm existing ones and invest in their businesses through high-value educational opportunities.”