Welcome to NAMM-aheim, CA. Pop: Gear!

Welcome to NAMM-aheim, CA. Pop: <i>Gear!</i>

The MI industry’s show of show was another monster

THE 115th NAMM show is in the books, and it was a big one according to show organizers. The National Association of Music Merchants said a record 1,726 exhibiting companies representing more than 6,000 brands were showcased at the 2016 affair, a 7% increase in exhibiting companies over last year’s event.

Show registration figures were up 2% over the 2015 show to 101,736, which includes a mix of NAMM member buyers and retail employees, exhibitors, media, artists, NAMM members’ invited guests, college music students and school music teachers. An impromptu poll of a handful of NAMM exhibitors revealed some concerns over the level of non-buyers in the crowd at this year’s show. While we weren’t in a position to count badges, it did seem like their was a dearth of end-user types milling around the convention center as opposed to blue-badged buyers.

Just over 400 of the exhibiting companies at the 2016 show were first-timers according to the organizers. Among those who were there for the first time were New Zealand’s Lightning Wave and local amp show Otis Amplification. In addition to the new-to-NAMM names, 174 companies returned after a lapse of a year or more, according to the show.

The show’s global stature grew with 15,915 international registrants traveling to Anaheim from abroad, a 20% increase over 2015. Attendees came from all corners of the globe representing 125 different countries.

Check out the rest of our Winter NAMM 2016 coverage here
Go to the official NAMM website here