Guitars

Choice cuts from Winter NAMM

Choice cuts from Winter NAMM

THE GREAT NAMM Booth Shuffle was in high gear at this year’s Winter NAMM show in Anaheim. A new addition to the Anaheim Convention Center meant the organizers could experiment with lumping like brands and instruments in the same area with one another.  more...
Mojotone adds Hot P90s to Quiet Coil line-up

Mojotone adds Hot P90s to Quiet Coil line-up

Mojotone’s new addition of the Hot P90 to their popular Quiet Coil series of noiseless pickups offers a meaner P-90 tone with more output and sustain in the bridge position resulting in an elevated growl and snarl while keeping annoying 60 cycle hum at bay.  more...
Mojotone on the move

Mojotone on the move

ON THE DAY of our visit, the headquarters of leading music equipment manufacturer and supplier Mojotone was abuzz with the normal activity of a Wednesday morning. The crew of 50-plus staff at the Burgaw, North Carolina facility was fulfilling orders, milling cabinets, wiring pickups — all the things they would be doing any other work day. But there was something different happening as well. Boxes lined a few of the main building corridors and inventory was being palleted, wrapped and readied. Readied for the big move.  more...
Summer NAMM attracts healthy crowd

Summer NAMM attracts healthy crowd

THE NATIONAL Association of Music Merchants’ (NAMM) summer soiree looks to be regaining its former footing after several years of softening attendance prior to its moving to the new Music City Center in 2015. According to the organizers, Summer NAMM welcomed 14,284 industry members to the show, a 2% increase from 2016. Of note, international attendees accounted for a growth of 14% over 2016, and nearly 28% growth over 2015.  more...
Reverend turns 20

Reverend turns 20

IT WAS 1999 when Ken Haas knew that he was destined to be in the guitar business. A chance visit to a Detroit-area Music-Go-Round introduced him to Reverend Guitars — then only a two-year-old company. One of the company’s early guitars was hanging in the shop and Haas noticed the Eastpointe, Michigan stamp on the head stock. Being nearby, he paid a cold-call style visit to Reverend headquarters both to ogle over the guitars and convince Joe Naylor to buy some sand paper. He was successful in both endeavors.  more...
Sweetwater’s annual ‘fest of fun!

Sweetwater’s annual ‘fest of fun!

WEATHER threatened for most of the 16th annual Sweetwater GearFest, but it was only the earliest arrivals on Day One that caught the brunt of some nasty storms that rumbled through the Greater Fort Wayne, IN area. After the morning deluge, the clouds broke up a bit and thousands turned out for what has become one of the go-to MI-centric events in the US.  more...
Mule kicks out the resonators

Mule kicks out the resonators

STUDENT OF Roberto Venn’s school of luthiery in Arizona and veteran of guitar-makers Huss & Dalton in Virginia, Matt Eich never expected to end up back in Saginaw. He moved to Chicago in the mid-2000s to be closer to ailing family members. Not long after that, his father was diagnosed with cancer, so the stay was longer than anticipated.  more...