Effects

Hello Portland! A tour of gear shops in the Rose City

Hello Portland! A tour of gear shops in the Rose City

DREAMS OF THE west coast usually center on the warm and more glamorous climbs of southern California, with its miles of scenic beaches dotted with quaint, comfortable coastal burgs offering equal amounts of sunshine and serenity. Let’s face it, as you move north along the Pacific Coast Highway things start to get dicey. The sun fades in a cloak of persistent gray and a general gloom becomes the harbinger of the days ahead. Welcome to the Pacific Northwest!  more...
The Truth About Salvage Custom

The Truth About Salvage Custom

IT SOUNDED like a good plan. A freelance marketing specialist, with a nice little group of clients, decides to use a bit of downtime during a big project to build himself a pedalboard. Already a handy woodworker, the results of the initial build are impressive enough that he opts to share his creation with friends and local musicians. The feedback is phenomenal, with a few folks even willing to place an order for their own boards.  more...
M.I. knows MI

M.I. knows MI

YOU MAY know Sydney-based MI Audio for their popular and ever-expanding range of effects pedals, but Aussies have long known that they also make exceptional amplifiers too... and thanks to a trip to Winter NAMM this year, many more have been made aware of their high gain heads and classic combos. The MI in MI Audio stands for Michael Ibrahim, founder and electronics genius behind the brand who, from a very young age, was exposed to electronics as both of his parents were electrical engineers.  more...
The NAMM Notebook: 2013 edition

The NAMM Notebook: 2013 edition

WELCOME TO sunny southern California! Er, well... not exactly. NAMM show week in Anaheim was a chilly, wet affair effectively putting the damper on the show’s big plans for its new outdoor promenade leading to the main entrance. The stage was set the morning of Day 1, but stood empty. The weather would eventually break and allow a scheduled run of concerts, including the first evening’s headliner Tower of Power. But what happens outside plays second fiddle to the happenings indoors.  more...
Viva Tortuga!

Viva Tortuga!

MATT JOHNSON wanted a job that would allow him to create. While toiling in retail, he took a flyer on building kit pedals... blending his own ideas into the mix. The response was overwhelming and an effects company was born.  more...
Ready for Skreddy?

Ready for Skreddy?

IT IS A HOUSE not unlike any other house in the neighborhood - two stories with a good lawn and evidence of recent upgrades to its curb appeal... chiefly the new pavers along the sidewalk next to the driveway. But once you step inside, the comparisons cease. The living area is butted by a swath of guitar gear - a Hiwatt Custom 100 head is decorated with unfinished pedal parts... populated circuit boards and painted, but empty enclosures.  more...
Sweet Caroline

Sweet Caroline

HOUSED in a tech incubator not far from the University of South Carolina campus in downtown Columbia is Caroline Guitar Co. - the boutique effects pedal manufacturer led by the enthusiastic and gregarious Philippe Herndon.  more...