Eau Claire pedal house eyes community growth
IN JANUARY of this year, the effects wizards at Dwarfcraft Devices celebrated their 10th anniversary — a decade of over-the-top distortion, mind-blending oscillation and things that go bloop and bleep in the night. The anniversary loomed large during our visit to the company’s current digs, which was at the rear of a building currently housing an art collective of sorts. The shop is split into two sections — one houses the main workstation area while the other holds offices and musical equipment for both testing pedals and play time.
For the first two years of its existence, Dwarfcraft was Ben Hinz, in his basement… alone. He would toil away on builds while his wife Louise attended college then landed a job at a local law firm. It wasn’t long however until she was pulled into the business.
“He got in way over his head,” says Louise Hinz. “He was drowning in emails. So I just started by answering a few emails here and there. Then I started sending invoices. As things got more official I was doing business, backend stuff. I quit the law firm and have had one other job for like a year and a half where we could get health insurance and all of that regular stuff that grown ups do, and that was just a nightmare so I quit after about 18 months there and came back full time and I’ve been back for 2.5 years full time now.”