The MI industry’s show of show was another monster
THE 115th NAMM show is in the books, and it was a big one according to show organizers. The National Association of Music Merchants said a record 1,726 exhibiting companies representing more than 6,000 brands were showcased at the 2016 affair, a 7% increase in exhibiting companies over last year’s event.
Show registration figures were up 2% over the 2015 show to 101,736, which includes a mix of NAMM member buyers and retail employees, exhibitors, media, artists, NAMM members’ invited guests, college music students and school music teachers. An impromptu poll of a handful of NAMM exhibitors revealed some concerns over the level of non-buyers in the crowd at this year’s show. While we weren’t in a position to count badges, it did seem like their was a dearth of end-user types milling around the convention center as opposed to blue-badged buyers.
Just over 400 of the exhibiting companies at the 2016 show were first-timers according to the organizers. Among those who were there for the first time were New Zealand’s Lightning Wave and local amp show Otis Amplification. In addition to the new-to-NAMM names, 174 companies returned after a lapse of a year or more, according to the show.
The show’s global stature grew with 15,915 international registrants traveling to Anaheim from abroad, a 20% increase over 2015. Attendees came from all corners of the globe representing 125 different countries.